Plum is the color the link you already clicked. 

If your life feels empty and impoverished, the answer may lie not in spiritual woo or weird, angry self-improvement programs, but living more artfully. 

My approach to taste coaching is secular and materialist: it is nonreligious and grounded in the physical world. It is hedonistic without being nihilistic: affirming that we learn from pleasure and that the sweetest pleasures are those that teach us about ourselves and the world. 

Learning to enjoy different things will enrich your life more than anything else you can do. The internet is suffised with too many ideas about aesthetics: delegations of wannabe tastemakers tap into the collective ethos to tell everyone what is cool and what is whack. It is exhausting and annoying to constantly worry about being a hypebeast or a philistine or a normie. Subcultures are for overgrown children, but mature, cultivated tastes will accompany you until the end of your life

The best tastes are acquired. Everybody has the films and foods they're drawn to, but more delicious is anything we freely chose to grow into. My coaching does not involve foisting my personal tastes onto you. Instead it will be about figuring out how your unique temperament might lend itself to enjoying certain things of which you might not already be aware. Instead of offering you another set of trends, I am here to help you build your personal style, and to understand "style" in the broadest sense, as the sensory texture of everything you do. 

• Our work will include culture in its broadest sense, including exercise, food, film, reading, internet media, and music. 
  
• But because taste is always about the tongue, much of our work will involve learning how to find pleasure in conversation and how to think about what it means to talk. 
  
• A sharper aesthetic intuition and more confidence about your likes and dislikes will emerge naturally from our work together. 
  
• Over time, my taste coaching will help you become more inventive, surprising, and funny: both to yourself and to those around you. 
  
• Indirectly all of this will concern the question of love: how to love the accoutrements of your life and how to treat romantic and platonic love in your life as an artistic project. 
  

A preliminary twenty-minute conversation will determine if your tastes can be trained and if you would like to be trained by me. After that, we will set up regular zoom, phone, or in-person meetings. If this sounds appealing to you, send me an email with a few sentences about yourself. 


Poor Taste? Try Plum Lunch.